Customer Experience SystemCourse DescriptionCustomers are the life blood of any manufacturer: Without customers, the firm would cease to exist. This vital course prepares manufacturers to understand their customers at a deep level and to use this information to make compete effectively. While other courses deal with ways to minimize costs or increase efficiency, the Customer System course focuses on how to build revenues by understanding and serving customers more effectively.
This course is designed for the leadership team, especially those involved in leadership, sales, marketing, customer service, customer relationship management or other aspect of service to the customer. Ideally, 5-16 of the top leaders of the organization will take this course first, will develop their plans and will then teach it to others as a way to introduce and earn support for the plans. Learning ObjectivesParticipants will benefit by seeing how the entire organization plays a role in securing, serving and retaining customers. By the end of this course, the participants will:
This course uses a combination of cases, examples and lecture to convey the ideas. The participants then discuss and select the methods they believe are best suited to their firm. Course ContentThe Customer System course focuses on the importance of listening to the Voice of the Customer (VOC) and of building relationships with current and potential customers in order to boost revenues by building loyalty, recommendations and share of spending
The course outline includes:
The course tools include examples of:
TimingThis course lasts between 4 hours and 4-1/4 hours depending on the size of the group and the degree of discussion. |
Home | About | Award Program
| Get Involved | Events |
News | Support Us | Contact |
© 2017 Partners in
Performance Excellence. All
rights reserved. |